DMCI Homes was also given an added recognition, solely acquiring the 2015 Reader’s Digest Trusted Brand Marketing Excellence Award, for its impressive marketing campaigns imbibing the Trusted Brand seal and honor.
Reader’s Digest is the world’s most read magazine that started the Trusted Brand awarding body to recognize brands from different parts of the world. Launched on the year 1998, it has awarded brands from different categories, to be voted by its consumers through an extensive evaluation process. Awardees were chosen by assessing each brand in terms of trustworthiness, credibility, quality, value, understanding customer needs, innovation, and social responsibility. This year, a total of 1,000 Filipino respondents were asked to vote the brands that according to them, are worthy of their trust.
DMCI Homes, known for its expertise in building resort-themed communities, also makes its mark on quality development, and scored significantly higher than its industry challengers. The fourth Gold Trusted Brand award is a proof that the company continues to be on top of its game.
Attending the ceremonies is Marketing and Customer Care Head, Jan Venturanza, who believes that “Customers choose DMCI Homes because they are, more or less, assured of the quality and value that we are [DMCI Homes is] giving them.” DMCI Homes remains to deliver the best amidst increasing customer expectation in the country.
Reader’s Digest Group Advertising and Retail Sales Director, Sheron White believes that these brands are worthy to be recognized as “trusted brand” among others. She firmly points out that “Trust is usually built up over many, many years and it goes hand in hand with good reputation. It matches unto the very best consumer experiences, which is achieved only by truly understanding your consumers' need. Trust makes our lives convenient-- it's that intangible quality that signals reliability and integrity."
DMCI Homes is the country’s top developer of residential resort-style condominium communities, catering to families in mid to high income segments. Pioneering excellence in engineering mid and high rise buildings to quality communities, it has also taken the lead to innovative building design, and never ceases to do more. DMCI Homes continues to refine its craft by building not only quality communities, but also a brand trusted by more people.